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What Most Coaches Miss When It Comes to Purposeful Leadership

Updated: Apr 21

In my years of working with leaders across industries, I’ve found that most coaching approaches stop just short of what matters most: purpose. Not the mission statement on the wall or the vision tucked into a strategic plan—but the kind of purpose that guides decision-making, fuels resilience, and inspires others to follow your lead when the path ahead isn’t easy.



Most coaches talk about performance, productivity, and profits. All important. But purposeful leadership requires something deeper. It demands we serve before we lead. That’s where many get it wrong.


Servant-Based Leadership: A Misunderstood Power


Too often, servant leadership is mistaken for softness. But let me be clear—it’s not passive, and it’s not weak. Servant-based leadership is one of the most courageous choices a leader can make. It’s a daily decision to put people before power, to lead from behind when necessary, and to understand that our influence is a tool to build others, not just build empires.


In my own leadership journey—and in coaching executives, brokers, elected officials, and entrepreneurs—this is the difference-maker. It's not about charisma or control. It's about conviction and care.


The Gap Most Coaches Don’t See


Many leadership programs are focused on tactics: how to speak, how to delegate, how to manage time. Again—valuable. But if you don’t understand why you’re leading, who you’re leading for, and what your legacy will mean to the people impacted by your choices, all the tools in the world won’t make you effective.


Here’s what most coaches miss:

  • Leadership is not about being in charge—it’s about being accountable.

  • It’s not about gaining followers—it’s about creating other leaders.

  • And it’s not about titles—it’s about impact.


That’s the heart of purposeful leadership. And it requires a mindset shift. It requires intention.


My Approach: Clarity. Consistency. Conviction.


When I coach leaders, I don’t just ask where they want to go—I ask who they want to become. Because the best strategy in the world won’t matter if it’s being carried out by someone disconnected from their own values.


I help leaders reconnect with the purpose that drew them to this work in the first place. From there, we craft strategies that align with that purpose, strengthen their teams, and drive results rooted in service.


The best part? When a leader is anchored in purpose, their confidence rises. Their culture changes. Their people thrive. And their organizations win.


Final Thought


Leadership is a privilege. And it’s not for the faint of heart. But if you're ready to lead with purpose—and not just position—then you're ready to be more than a manager. You're ready to be a servant leader.


Let’s work together to build the kind of leadership that inspires action, earns trust, and delivers lasting impact. Engage us for coaching—and watch the opportunities start pouring in.


Because purposeful leadership isn’t just good business. It’s the kind of leadership the world needs now more than ever.


Ready to lead with greater purpose?


At Strategic Advantage Consulting, we help current and aspiring leaders align productivity with meaningful impact. Through one-on-one coaching and leadership development, we guide you in building a business that reflects your values, serves your community, and sustains long-term growth.


Let’s work together to define success on your terms—with purpose at the core.


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